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The Art of SEO: Mastering Search Engine Optimization, by Eric Enge, Stephan Spencer, Jessie Stricchiola
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Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape
Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements.
- Comprehend SEO’s many intricacies and complexities
- Explore the underlying theory and inner workings of search engines
- Understand the role of social media, user data, and links
- Discover tools to track results and measure success
- Examine the effects of Google’s Panda and Penguin algorithms
- Consider opportunities in mobile, local, and vertical SEO
- Build a competent SEO team with defined roles
- Glimpse the future of search and the SEO industry
Visit the book website (http://www.artofseobook.com) for FAQs and to post your own burning questions. You’ll have access to special offers and discounts on various SEO tools and services. You can also get exclusive access to instructional videos related to the concepts in the book by sending an email to bonuses@artofseobook.com.
- Sales Rank: #17204 in Books
- Published on: 2015-09-05
- Original language: English
- Number of items: 1
- Dimensions: 9.10" h x 1.90" w x 7.00" l, .0 pounds
- Binding: Paperback
- 994 pages
About the Author
Eric Enge is the founder and CEO of Stone Temple Consulting, a leading SEO firm that serves a wide variety of companies, including a number of Fortune 100 companies. He writes regular columns in Search Engine Land and Search Engine Watch, and has also provided feature articles to SEOmoz. The interview series he publishes on the Ramblings about SEO blog (http://www.stonetemple.com/blog) regularly provides information directly from senior people fro Google and Microsoft on a regular basis. Eric is also a highly regarded speaker, and regular speaks on Internet marketing topics at conferences such as Pubcon, Search Engine Strategies, Search Marketing Expo, the American Marketing Association, SEMPO, Internet Retailers, O'Reilly, Web 2.0, and many others. You can also see content published by Eric on a regular basis by following him on Twitter (@stonetemple) or putting him in one of your circles on Google+ (+Eric Enge).
Stephan Spencer is an internationally recognized SEO expert, Internet entrepreneur, sought-after professional speaker, and bestselling author. He is the author of Google Power Search and coauthor of The Art of SEO and of Social eCommerce, all published by O’Reilly. He is the host of the podcasts Marketing Speak and The Optimized Geek. Stephan produces and presents the 3-day training intensives Traffic Control and Passions into Profits. He is producing a video-based SEO training and coaching program at ScienceOfSEO.com.
Stephan founded the interactive agency Netconcepts in 1995 and grew it into a multinational SEO firm, with dozens of staff in each of its U.S., New Zealand and China offices. Stephan invented a pay-per-click SEO technology called GravityStream which contributed millions annually to the bottom line; indeed the technology was responsible for the majority of Netconcepts’ revenue. Netconcepts was acquired in 2010 by Covario. Covario was in turn acquired by the multi-billion dollar ad agency conglomerate Dentsu Aegis in 2014. Stephan's clients since the acquisition have included Zappos, Sony, Chanel, Quiksilver, Bed Bath & Beyond, Best Buy Canada, Fluor, CNBC, Bloomberg BusinessWeek, Despegar, and IEEE, among others.
Stephan has spoken at hundreds of Internet marketing events, including all the major conferences in the search and ecommerce industries (SES, SMX, PubCon, Internet Retailer, Shop.org, eTail, etc.). He’s been a contributor to Search Engine Land, the Huffington Post, Multichannel Merchant, Practical Ecommerce, DM News, and MarketingProfs, to name a few. Stephan is an avid blogger. He blogs at StephanSpencer.com, ScienceOfSEO.com, NaturalSearchBlog.com, BusinessBlogConsulting.com, and ChangesForGood.org.
Stephan is on the board of Impact Network, a nonprofit that builds and operates schools in Zambia. Stephan holds an M.S. in Biochemistry from the University of Wisconsin-Madison.
Connect with and follow Stephan on Facebook (StephanSpencerSEO), Twitter (@sspencer), Google+ (+StephanSpencer), and Pinterest (stephanspencer).
As the founder of Alchemist Media, Inc., a San Francisco search engine marketing company, Jessie Stricchiola began her search engine optimization career in 1997. For the past five years, she has been a guest speaker at each of the search industry's leading conferences including Incisive Media's Search Engine Strategies Conferences, Danny Sullivan's Search Marketing Expo, WebmasterWorld's PubCon, ad:Tech, WebGuild, and Shop.org. As one of the original nine founders of SEMPO (the Search Engine Marketing Professional Organization), she served for two years on the Board of Directors for the organization. Jessie has been interviewed by numerous trade publications and media outlets,including The New York Times, The Wall Street Journal, Wired Magazine, The Washington Post, SearchEngineWatch.com, CNET.com, CNBC, NPR, and The BBC. Her work on click fraud is featured in The Google Story by David Vise.
Most helpful customer reviews
11 of 11 people found the following review helpful.
Big enough for a doorstop, but far more useful
By Dana K. Todd
First, a disclosure: I was on the peer-review team that helped bring this book to you. The fact that they bothered to go through a peer review should hopefully be enough of a positive to offset any potential conflicts of interest in your mind. I receive no royalties nor is this a paid endorsement.
Now, on to the review. I've been in the search marketing industry since 1996, and there are very few books that I recommend - this is one of them. In fact, it's required reading for anyone who is building web sites or doing SEO for a living. It's truly the most comprehensive SEO book ever written, from both high-level strategy and hands-on technical/code level advice. The update takes into account some of the big changes that have been happening recently with content quality, link penalties, mobile and social media impacts. I am not aware that anyone else has codified the knowledge of experts as well as these three authors. It's nearly impossible to chase the algorithms but the advice given will help you survive and thrive through the ongoing changes in accessible and optimized (rank-able) content development.
It is large (3" thick).
It is intimidating.
But I got through it and so can you, and you'll be the smarter for it.
And, you'll find yourself referring to it again and again (or buying copies for your dev teams).
11 of 11 people found the following review helpful.
The All-In-One SEO Book
By TechVibe
Got this from a friend who was an early reviewer for the book - and it is simply massive. I haven't gotten through it all (maybe on my next cross-country flight, if it fits in my carry-on, seriously the book is enormous). I'm about halfway into it but it's clear just how much SEO knowledge and expertise the writers of this book have. Looks like it covers everything and everything you could possibly think of. Way more than I ever will learn as a WP designer "on the side" (I'm glad it's not what I do full time). Definitely textbook material!
8 of 9 people found the following review helpful.
SEO Must Have Book!
By Greg DiVIlbiss
I purchased the first edition after a couple of years trying to learn SEO. Once I got my hands on the book it cleared up a lot of misconceptions that I had found through receiving poor information. The second edition became my Bible for SEO for working with clients and on my own projects.
I was so pleased to be able to read a draft copy of the third edition and all I can say is WOW! The added sections the updated information makes this book a MUST HAVE if you are serious about ranking websites.
The final editing has been done and you can now have this great book on your shelf. I got my copy already and am tearing through the material to continue to take my knowledge of SEO to the next level. Take advantage of the combined knowledge of some of the greatest minds in Search Engine Optimization, put it to use and you will not regret it.
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